The gold-selling soundtrack introduced several of Roc-A-Fella's rising stars, including Memphis Bleek, Rell and Diamonds N' Ruff, and featured the hit single, "It's Alright". Although in demand as a guest artist, Jay-Z found the time to write, produce, and direct the semi-autobiographical short, "Streets is Watching". Featuring guest appearances from Sean 'Diddy' Combs (aka "Puff Daddy"), Lil' Kim, Too $hort, Blackstreet and DJ Premier, this sombre and intensely personal album included the stand-out tracks, "You Must Love Me" and "Where I'm From". 1", was released in the aftermath of The Notorious B.I.G.'s murder, and debuted at US number 3 in November 1997. His debut set, "Reasonable Doubt", which reached US number 23 in July, attracted fans with a mixture of hard-hitting street lyrics and rhymes, epitomized by the collaboration with The Notorious B.I.G. Drawing on Jaz's dealings with mercenary labels, Jay-Z set up his own Roc-A-Fella imprint in 1996 with entrepreneur 'Damon Dash' and 'Kareem 'Biggs' Burke'.
In 1990, he appeared on records by his close friend, Jas ("The Originators") and Original Flavor ("Can I Get Open"), and later scored an underground hit single with 1995's "In My Lifetime". He first started releasing records in the late 1980s. Carter was a school friend of The Notorious B.I.G.
Jay-Z was born Shawn Corey Carter on Decemin Brooklyn, New York City, New York.
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